Co-Founder Bianca Rose -
When I decided to leave the field of physical therapy because I wanted to pursue a more creative and passionate life in the fashion industry, I was met with confusion and doubt. They said, “Bianca, what experience you do have?” and “what are you even going to do?” However, what they didn’t know, was every time I heard opposition, it just pushed me harder. Thankfully, I had a few people in my corner & with their support and encouragement and my drive, I was able to forge a life of adventure, culture and style. Now, 3 years later, with countless, invaluable and unbelievable experiences under my belt, I’m the proud co-owner of base-ology - a style narrative!
Co-Founder Ariana Pearl -
Growing up I was constantly urged to follow my creative instincts. My parents hardly said no. Looking back I think that is a big reason as to why I have such an entrepreneurial spirit and love being a part of small teams. For a long time I felt as if I was holding back from what I wanted and I no longer experience the fear or hesitation I once did. I know what I want and I am forging my own path to get there. Base-ology has turned out to be an amazing outlet for me and one of my most loved creative endeavors.
Coming Together Creatively -
We met over a craigslist ad Bianca published looking for help with her photography creative agency, B. Rose Creative. We connected instantly and have been producing photoshoots and fashion shows, styling projects and working on new ideas together since. Base-ology was a concept we believed in and have been working on for over a year now.
Base-ology is the baby that ties the two of us together. As stylists, we understand the psychology of fashion and the fact that putting something on everyday not only reflects your mood but can also change it. We believe that the clothes you wear tell a story and base-ology exists to help others create and live their story in a unique way. We value the basics that every woman should have in her wardrobe while then mixing in what we like to think of as ‘personality’ or ‘character’ pieces. This all comes together after we’ve scoured far and wide for the perfect garments to add to the collection. We want everything to be special and possess a certain element of intrigue while keeping in mind quality and design. Sometimes it makes it difficult but we want to support an offering that we are proud of and envy for our own wardrobes. Not to say that, that doesn’t make it hard for us to part with some of the pieces, but it makes us so happy that we get to share our vision and that others are responding to it.
Final Thoughts from Bianca -
Through the experiences I’ve had when I switched careers I’ve learned a lot about actually living. Those times that you take the leap of faith, go on that spontaneous adventure, accept that offer because why not, and live your life with the idea that you CAN do it, that’s when you truly learn to live fully. Happiness comes from the moments we take, not the ones we let pass us by. But I’m not saying it isn’t going to be hard or that you’re not going to fail, because trust me, you will. But failing is sometimes the best part. It’s part of the adventure and it’s ultimately when something you didn’t expect happens, and it’s beautiful. I challenge you to take a risk, try something new, and accept failure because you’ll grow from it and be a better person because of it. That’s what this journey has, and continues to teach me, we’re never done learning!
Final Thoughts from Ariana -
Though I feel like I'm still in the beginning stages of my career, in a short amount of time I have been able to cross a lot of experiences off my list. When I started school I was completely convinced that my end goal was personal styling. Though this dream still holds a spot close to my heart, with everything that I learned in school and now have been a part of out of school, my path has veered. My best advice that I would pass down to someone is to follow your passion and believe in yourself and just like magic, you’ll always find yourself where you need to be. I know, ‘jack of all trades, master of none’ but I don’t believe that is always the case. From my experience, within so many creative industries, values and skills overlap. A career journey is all about being able to know your strengths and recognize relative experience even when it isn’t obvious. Being fearless and passionate will get you so far. So even though I still have a long way ahead of me, I’ve been able to confidently believe that if I am enjoying myself and the work I am doing, that somehow it will benefit my next venture. It isn’t a straight path to the top, but I don’t get car sick easily so I am not too worried about it.
Feel free to say ‘hi’ anytime, we love hearing from other creatives and like-minded ladies!
El Fin, Ariana + Bianca