Jayme Cyk | Founder, Cannonball Theory and Contributing Beauty Editor

La Femme Collective: What does a typical day of work look like for you?

Jayme Cyk: Each day is different. Sometimes I’m meeting up with clients to discuss projects I’m helping with, sometimes I’m at my computer working on stories for a few of the media outlets I freelance for, sometimes I attend beauty events to learn what’s new on the market, and sometimes I’m networking and getting coffee with a potential collaborator. Working for myself allows me to create the most flexible schedule.

LFC: Tell us about the transition from working at VIOLET GREY to launching your own beauty consulting agency, Cannonball Theory. Did you have any fears? If so, how were you able to combat them?

JC: Fear was inevitable. Working at VIOLET GREY, I made incredible relationships that of course didn’t stop once I left. A lot are very close friends. And while I was confident that I made my mark at VIOLET GREY, I still had no idea who would want to work with me once I pivoted. How I combatted that fear (it’s still not gone and if you’re not scared, you’re not challenged!) was by drinking a lot of matcha with people I already knew and new folks that I was introduced to. I believe in meeting everyone. You really have no idea what opportunity might be right in front of you.

LFC: What has been the most rewarding part of Cannonball Theory so far?

JC: Honestly, all of it. That is probably an annoying answer, but in three months, I have six clients, and I’m writing for four media outlets. I’m incredibly lucky. It happened quickly and of course, that upped my confidence, but no matter how many clients I get or who I write for, I never want to lose myself in the process. I’ve been exposed to a lot of egos and I don’t need to add to that.

I will say that one of my newest projects is incredibly exciting and I’m really proud to have been chosen for the job. I am currently curating The RealReal’s beauty assortment. Stay tuned on that!

LFC: What is the best career advice you can share with our readers?

JC: I have two. The first I said earlier. Meet everyone. Networking is what got me to where I am today. Don’t write someone off and not have coffee with a person who might be younger or you feel like you’ll never work with. Of course, everyone is busy. If you can’t make it happen, that’s one thing. But if you have the time. Do it.

The second is to leave your job when you feel ready. I knew I wanted to do my own thing, but it took me a while to figure out what that was. To each their own and some people can leave without a plan, but for me, I think I left when I could finally speak to what I wanted to create and that was really important for me.

LFC: Are there any specific tools or resources you use (whether physically on your desk or an app on your phone) that help you stay on track?

JC: I mean this isn’t that exciting, but my calendar, Waveapp (my invoicing system), and Planoly (an app that helps you organize Instagram posting on your feed and stories).

LFC: What wakes you up in the morning? What keeps you up at night?

JC: Physically, what wakes me up in the morning, is pilates. I started working out with an instructor about six months ago and I get excited to go to class for the first time in a long time. I’ve also seen incredible changes in my body, which is so motivating.

At night, what keeps me up, is a project I’m working on with my husband. It’s really exciting, but I’m a perfectionist and constantly second guessing myself even though I know its a great idea.

LFC: How do you define success?

JC: To be completely honest, I’m still learning what that means. Right now, success for me is doing what I love: helping brands grow and constantly learning about the beauty industry, which never ceases to surprise me.

LFC: Words to live by?

JC: Be yourself; everyone else is already taken. — Oscar Wilde.

LFC: What does being an entrefemmeur mean to you?

JC: There are so many ways I could answer this question, but honestly while building my business, it’s about taking care of myself. After leaving VIOLET GREY, I decided to work with a nutritionist and got off my ADD medication after over 10 years. A lot of people might ask why when you’re going out on your own and that intense focus is so important. But I felt like it was time and when you’re able to do things on your own terms, why not try something new? If it doesn’t work, I can take it again. It’s been two months since I last took Ritalin and at this moment, I can’t find any reason to go back on it.

To learn more about Jayme and Cannonball Theory, you can check her out on Instagram, Cannonball Theory’s Instagram, and the Cannonball Theory website.

Photos by Erin Dykstra.