La Femme Collective: How did you get to where you are today?
Sarvie Nasseri: I started interning at Vogue when I was in college - very devil wears Prada but without the part where you get to go to the Met Ball. It was my first job in fashion and it was so demanding, but the reward was the opportunity to learn from the best in the business. When I graduated, I entered the menswear space and met two lifelong mentors (shouts to Tommy Fazio and Lynne O'Neill) I worked for Simon Spurr, Saturdays Surf NYC and PROJECT trade show before launching my eponymous creative agency in 2015.
LFC: What does a typical day of work look like for you?
SN: There are no typical days and I wouldn't have it any other way. After leaving my last 'real job', I felt so exhausted physically and psychologically from the weight of corporate life- so much red tape, so much stress, so much busy work. I wanted to create an agency that had streamlined processes, a single team that could face problems head on, and deliver real results - without the bullshit. I wanted an escape from the monotony I had experienced in corporate life. Our team primarily works remotely, and we meet up at the Soho House to touch base, brainstorm and catch up a couple days a week. Some days were shooting around the city for our clients. Some days I'm working from upstate NY - my husband and I recently purchased a cabin in the Catskills that we're renovating.
LFC: What tools and resources do you use for your work that you would recommend?
SN: Dropbox is my go to - I basically keep everything in there and selective sync what I need in order to keep my hard drive space empty. We manage social for several accounts, and we rely on Iconosquare and Unum to schedule and plan out posts. Is it bad if I say I love Facetune? It's a great editing platform for your phone, and not just for blemishes- I use it to remove smudges and wrinkles from product shots, whiten backgrounds... it's great in a pinch.
LFC: Who are your idols and where do you find your inspiration?
SN: My grandmother was definitely my biggest idol - she had a hat shop in the 70s in Iran before she married my grandfather and designed all the hats for the queen. She was a single mother and an entrepreneur in a country where just being a woman was a disadvantage.
LFC: What wakes you up in the morning? What keeps you up at night?
SN: My to do list. To both.
LFC: What’s the best advice you can share with our readers?
SN: There is no such thing as a 'self made' person - everyone receives support along the way. Don't forget those who lifted you up, and remember to pass it along. I believe in the theory of abundance - there's enough business for everyone.
LFC: What has been one of the most unexpected aspects of your career path?
SN: My transition out of the corporate world and into entrepreneurship. My husband really helped to make me realize I could do it - I don't know that I would have taken the leap without his support.
LFC: Words to live by?
SN: “As you go in the way of life, you will see a great chasm. Jump. It's not as wide as you think.” - Joseph Campbell
LFC: We’ve coined the term “entrefemmeur” to describe women who are forging their own paths and not taking any shit along the way. What does being an entrefemmeur mean to you?
SN: Being an entrefemmeur means leveraging the strength of my femininity to see things differently. It means not only forging my own way, but clearing the path for others to follow.
Cover photo by Jeremy Mitchell.