Ella and Sophie | London Loves LA
We started London Loves LA very naturally. For years we had brought back our own clothes from amazing stores and markets in LA and our friends would always love/borrow/steal them. In 2010 we started selling some of our favourite vintage pieces to friends, and friends of friends through our social media, then eventually got someone we knew to design a basic online shop for us and grew it from there.
Merin Guthrie | Kit
Merin Guthrie is the Founder and CEO of Kit, an innovative Made in America clothing start-up changing the way clothes are made. Their e-commerce platform provides an antidote to standard sizing and throwaway fashion by offering custom fit clothing based on each individual customer's height, weight, build and muscle mass.
Stephanie Lavaggi | Jr. Art Director at Free People
My name is Stephanie Lavaggi and I was born and raised in sunny Los Angeles. (Fun fact - An uber driver once told me that people born in LA who still live there are called "unicorns" since everyone moves from somewhere else to live the LA dream - which I'll gladly accept.)
Bianca Rose and Ariana Pearl | base-ology
Base-ology is the baby that ties the two of us together. As stylists, we understand the psychology of fashion and the fact that putting something on everyday not only reflects your mood but can also change it. We believe that the clothes you wear tell a story and base-ology exists to help others create and live their story in a unique way.
Jacquelyn Zoeller | Heartman Clothing
If there is one thing I learned in college, it is exactly what I don’t want to do. As a senior at the University of Wisconsin, I learned a little too late in the game that I was going down the totally wrong path for myself. It was quite an expensive realization to have. I felt like I just wasted four critical years, and I was now left with a degree in something I wanted nothing to do with.
Lauren Schwab and Marissa Vosper | Negative Underwear
Meet Lauren Schwab and Marissa Vosper, cofounders of Negative Underwear: a lingerie brand that lives by the idea "less is more". Schwab and Vosper give us an inside look into the creation of Negative, as well as share the best advice they've received, where they draw inspiration from, and more.