Ella and Sophie | London Loves LA
We started London Loves LA very naturally. For years we had brought back our own clothes from amazing stores and markets in LA and our friends would always love/borrow/steal them. In 2010 we started selling some of our favourite vintage pieces to friends, and friends of friends through our social media, then eventually got someone we knew to design a basic online shop for us and grew it from there.
Amber Farr | Flynn Skye
Amber Farr is the founder and designer of Flynn Skye, a clothing company that "is made for the girl who is not afraid to take risks and lives with no limits. The girl who wakes up in the morning and doesn’t think twice about that dress she’s throwing on to grab coffee or what she’ll be wearing to lead that business meeting later. Simply put Flynn Skye is made by powerful women for powerful women."
Audrey Brianne | Wardrobe Stylist
I started out in the fashion industry my junior year of high school. My father had an apartment in Manhattan and I sent out resumes to design houses for internships. Tommy Hilfiger was the first place I worked at (in Women’s PR) and that snowballed into an offer at Carole Hochman under the Betsey Johnson Intimates design division a year later.
Katie Nehra | Actress, Writer & Designer
Katie Nehra is what LFC (and pretty much anyone else) would describe as a triple threat - between acting, writing, and designing, it seems as though Nehra does it all. You can catch her playing the right hand woman to another equally headstrong and talented woman in a pseudo-love story about a hitman, but you can also catch her co-writing scripts, and when she's not doing that, she's building a fashion empire. Read below to learn a little more about this entrefemmeur who's taking the art world by storm.
Sofia Salazar | Textile Designer
Hi LFC! I'm Sofia and I'm a textile designer, I'm Argentinian, I live in the UK, and I'm now my own boss. Both of my parents are artists and they've always worked on their own. I grew up surrounded by people that 'made things' for a living. Whether it was clothing, accessories, tapestries or even houses, they were building, they were creating - and that really had an impact on my whole perception of life and family and career.
Olivia Mew | President of the Stay Home Club
My name is Olivia and I’m literally the president of the Stay Home Club. I always have trouble describing the company succinctly, but our tagline is “a lifestyle brand for people with no life” – if that helps clarify things at all!
Neada Jane | The Fold Creative
Meet Neada (pronounced Nee-duh) Jane. A brand and partnerships strategist, writer, editor, and founder of The Fold Creative, Neada splits her time between her two interests – technology and fashion. Whether she’s making some noise in Vogue or hinting at a potential AR project, Neada is full of hard work and innovative ideas.
Merin Guthrie | Kit
Merin Guthrie is the Founder and CEO of Kit, an innovative Made in America clothing start-up changing the way clothes are made. Their e-commerce platform provides an antidote to standard sizing and throwaway fashion by offering custom fit clothing based on each individual customer's height, weight, build and muscle mass.
Kylie Nakao | Tarin Thomas
My name is Kylie Nakao and I’m the founder, owner, and designer of Tarin Thomas, a jewelry brand based and handmade in New York City. I was previously a buyer, but soon started creating my own pieces and in 2013, Tarin Thomas was born! Our jewelry really explores the contrast between masculine and feminine, delicate and bold, modern and traditional, which is what I think makes it so unique.
Alexa Mullane | Potion London
The point that you should start your own business is when you find yourself at work thinking ‘if it was up to me I would do this differently.’ Some people are natural entrepreneurs from the word go and some people hop from job to job before making the leap. I don’t think there’s necessarily a right or wrong way of going about it but I do believe that getting some experience under your belt first can be invaluable.
Jacqueline Flaggiello | Jolie Laide
Where does one start when writing about the path to entrepreneurship, especially as a female? I guess somewhere around the beginning when I liked too many things at once and couldn’t keep a full-time “proper” job no matter the salary. I was restless, curious and had too many ideas of my own. Sound familiar?
Stephanie Lavaggi | Jr. Art Director at Free People
My name is Stephanie Lavaggi and I was born and raised in sunny Los Angeles. (Fun fact - An uber driver once told me that people born in LA who still live there are called "unicorns" since everyone moves from somewhere else to live the LA dream - which I'll gladly accept.)
Bianca Rose and Ariana Pearl | base-ology
Base-ology is the baby that ties the two of us together. As stylists, we understand the psychology of fashion and the fact that putting something on everyday not only reflects your mood but can also change it. We believe that the clothes you wear tell a story and base-ology exists to help others create and live their story in a unique way.
Devin Del Secco | DazedWaves
I started DazedWaves around 2 years ago, as a small Etsy shop selling handmade jewelry. I would be out shopping and see pieces that I liked and convince myself that I could make them - in fact, I could make it better. I would take jewelry pieces that inspired me and put my own flare on them.